diff --git a/apps/rooms/bedroom.yaml b/apps/rooms/bedroom.yaml
index f295309..96d24c0 100644
--- a/apps/rooms/bedroom.yaml
+++ b/apps/rooms/bedroom.yaml
@@ -158,7 +158,7 @@ bed_ledstrip:
   on_events_with_transition:
     wake_up_events:
       transition_time: 120
-      brightness_pct: 50
+      brightness_pct: 100
       events:
         WAKEUP_IN:
           event_name: WAKEUP_IN